Response Energydrink.com - Where Your Vote Creates the Brand.
What is the Response Energy Drink Project?
It is an interactive promotion where we develop an energy drink with the input of our audience. Response wants you to get involved in each step in the process of building a brand from start to finish. Make your choice for the best Product Name, Logo and Package Graphics and come along for a ride in the world of branding. The promotion is broken down into 4 phases, each lasting about 3 months with a new winner picked for each phase. The final product will be produced and sent to those who made the project a reality. Learn more>>
You voted for the energy drink name and PULSE was the winning name! Now it's time to vote for your favorite logo and be entered to win one of the prizes below. The winner of Phase 1's sweepstakes has been notified.
What is Response?
Response is a full-service, integrated marketing agency based in New Haven, CT. In keeping with our tagline, The Power to Provoke, we aim to develop innovative ideas that provoke a positive response from our clients' target audience, ultimately driving results. Our clients range from large, global companies to small, local organizations. For more information about Response go to www.thepowertoprovoke.com.
When we say we have “The Power to Provoke”, we want everyone to understand what we aim to achieve with our approach to marketing. We develop many different types of marketing programs for our clients and we firmly believe some of our most successful campaigns have truly connected with consumers to create great relationships with a brand. So we want to take what we do best for our clients and apply some of those same elements to help our audience understand how we work, how we approach a project and showcase our understanding of how to engage consumers into something that can be fun and effective.
Why an energy drink?
To us it symbolizes a way for the results of our work to energize the audience into a positive emotional connection with a brand. We believe in keeping a consistent brand message and an energy drink fits perfectly with our energy theme throughout our materials and website.
How can you become involved in the Response Energy Drink Project?
It's simple. Just register on this site and we'll make sure you are notified of any new updates, voting closing dates, or new votes that are happening. Check back periodically for new content being added to the site.
What's in it for you?
We appreciate you participating! Anybody who participates will be entered into a drawing to win a fabulous prize. The winner will get to choose their prize from the following choices:
- Microsoft Zune MP3 Player (30GB)
- Apple iPod Classic (80GB)
- iPod Nano (8GB)
- Casio EXILIM 7.2-Megapixel Digital Camera
- Magellan Maestro 3100 GPS Receiver with 3.5 Touch-Screen Display
- A pair of tickets to your favorite team's home game during the 2008 Baseball Season
But it's not just about prizes! You get to be part of the process and participate in bringing a brand to life! On top of that, you'll get to see how Response works and what we are capable of.
I have an idea that I think will make the Project better, where can I send it?
We're open to all ideas from everyone. Drop us a line at info@thepowertoprovoke.com and we promise a quick Response to your email. Want to talk to an actual person? Give us a call at 203-776-2400.
How can I get a Response Energy Drink?
Our initial run of the energy drink is a limited edition so only a select number are available until we run out. If you take part in the Project by voting and request a sample we'll send you one while supplies last. The final product will be sent to all those who participated in the final vote. If you want more than one can at the end of the project, send your request to info@thepowertoprovoke.com.
